The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee.

By: Contributor(s): Material type: TextTextPublication details: USA Wiley 2015Description: xii, 228 pages : illustrations ; 23 cmISBN:
  • 9781119059721
Subject(s): Additional physical formats: Online version:: Rise of the platform marketerDDC classification:
  • 658.872 22
LOC classification:
  • HF5415.1265 .D457 2015
Contents:
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.872 (Browse shelf(Opens below)) Not For Loan AS-2018-0068

Includes index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

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