Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler.
Material type: TextDescription: xiii, 175 pages : illustrations ; 24 cmISBN:- 9781118930267
- 1118930266
- 658.812 23
- HF5415.55 .T74 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.812 (Browse shelf(Opens below)) | Not For Loan | AS-2016-0242 |
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Includes bibliographical references (pages 161-166) and index.
Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative.
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