HBR's 10 must reads on strategic marketing
Material type: TextSeries: HBR's 10 must reads seriesPublication details: Boston, Mass. : Harvard Business Review Press, c2013.Description: v, 206 p. : ill. ; 21 cmISBN:- 9781422189887
- HBR's ten must reads on strategic marketing
- Harvard business review's 10 must reads on strategic marketing
- Harvard business review.
- 658.802 22
- HF5415.13 .H368 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.802 (Browse shelf(Opens below)) | Not For Loan | AS-2017-0078 | |
Books | Liberty General Stacks | Non-fiction | 658.802 (Browse shelf(Opens below)) | In transit from Liberty to Tan Tao University since 08/15/2022 | AS-2019-0093 |
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Includes index.
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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