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1.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, 2010
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

2.
Principles of marketing / Frances Brassington, Stephen Pettitt. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 2006
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

3.
Marketing for dummies / by Alexander Hiam. by Series: --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley Pub., c2004
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

4.
The producer's business handbook / John J. Lee, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Focal Press, c2000
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 384.830973.

5.
The NEW RULES of MARKEING & PR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILEY & SONS 2007
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

6.
World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Wiley-Blackwell Online Books - Full Collection
Availability: Items available for reference: Centerville: Not For Loan (1)Call number: 650.1.

7.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Not available: Tan Tao University: In transit (1).

8.
Applications in Basic Marketing: Clippings from the Popular Business Press by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

9.
Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2008
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

10.
Learning Aid for use with Essentials of Marketing: A Marketing Strategy Planning Approach
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill c2008
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 428.007.

11.
Basic Marketing : a marketing strategy planning approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 2008
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

12.
Global marketing : foreign entry, local marketing & global management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw - Hill 2006
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.84.

13.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

14.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

15.
Transforming Your Business Into A Brand, The 10 Rules of Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Marshall Cavendish 2007
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.827.

16.
The complete idiot's guide to marketing basics / by Sarah White. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Alpha Books, c1997
Other title:
  • Idiot's guide to marketing basics
  • Marketing basics
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

17.
Relationship selling / Mark W. Johnston, Greg W. Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Tan Tao University (1)Call number: 658.85.

18.
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

19.
Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Online access:
Availability: Not available: Tan Tao University: In transit (1).

20.
Duck and (re)cover : the embattled business owner's guide to survival and growth / Steven S. Little. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.

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