Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.
Material type: TextPublication details: Boston, Mass. : Harvard Business Press, c2007.Description: viii, 331 p. ; 25 cmISBN:- 9781422117354
- 1422117359
- 658.8 22
- HF5415 .Q38 2007
- 85.40
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Tan Tao University General Stacks | Non-fiction | 658.8 (Browse shelf(Opens below)) | Not For Loan | AS-2013-0020 |
Includes bibliographical references (p. 279-311) and index.
Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.
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