Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler.

By: Material type: TextTextDescription: xiii, 175 pages : illustrations ; 24 cmISBN:
  • 9781118930267
  • 1118930266
Subject(s): DDC classification:
  • 658.812 23
LOC classification:
  • HF5415.55 .T74 2014
Online resources:
Contents:
Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 658.812 (Browse shelf(Opens below)) Not For Loan AS-2016-0242

Includes bibliographical references (pages 161-166) and index.

Customerpocalypse -- Death by data -- Adding judgement and desire -- Getting it done with customer processes -- Change how you think about technology -- Liberating your organization -- You are your software : the digital imperative.

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