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1.
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2009
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

2.
Basic marketing: A global-managerial approach (Student CD-ROM to accompany) E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

3.
Basic marketing: A global-managerial approach 1 E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

4.
Basic marketing: A global-managerial approach 2 E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

5.
Basic marketing: A global-managerial approach 3 E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

6.
Basic marketing: A global-managerial approach 6 E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 2005
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

7.
Basic marketing: A global-managerial approach 5 E. Jerome McCarthy; William D. Perreault by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The McGraw-Hill Companies, 205
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

8.
Win the game of Google-opoly: unlocking the secret strategy of search engines Sean V. Bradley, CSP. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2015
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 025.04252.

9.
Fundraising with businesses: 40 new (and improved!) strategies for nonprofits Joe Waters by Series: Wiley nonprofit authority series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2014
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.15224.

10.
The rise of the platform marketer: performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms Craig Dempster and John Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2015
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

11.
Content Marketing Strategies for Dummies Stephanie Diamond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA John Wiley & Sons, Inc 2016
Availability: Items available for loan: Tan Tao University (1)Call number: 658.872. Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

12.
Youthnation: building remarkable brands in a youth-driven culture Matt Britton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2015
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.827.

13.
Content marketing for dummies Susan Gunelius by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2011
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

14.
The analytical marketer :how to transform your marketing organization / how to transform your marketing organization / Adele Sweetwood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA HBR 2016
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.802.

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