IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps
Hughes, Jeffrey F.
IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps Jeffrey Hughes. - 2nd ed. - Indianapolis, Ind. : Que Pub., c2012. - ix, 316 p. : ill. ; 23 cm.
Includes index.
Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.
9780789748331 0789748339
2011035986
iPhone (Smartphone)
Application software--Marketing.
QA76.8.I64 / H84 2012
004.167
IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps Jeffrey Hughes. - 2nd ed. - Indianapolis, Ind. : Que Pub., c2012. - ix, 316 p. : ill. ; 23 cm.
Includes index.
Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.
9780789748331 0789748339
2011035986
iPhone (Smartphone)
Application software--Marketing.
QA76.8.I64 / H84 2012
004.167