IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps (Record no. 8398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01908cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16983582 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220527084009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110929s2012 inua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011035986 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780789748331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789748339 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | QA76.8.I64 |
| Item number | H84 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 004.167 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hughes, Jeffrey F. |
| 245 10 - TITLE STATEMENT | |
| Title | IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps |
| Statement of responsibility, etc. | Jeffrey Hughes. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis, Ind. : |
| Name of publisher, distributor, etc. | Que Pub., |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 316 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | iPhone (Smartphone) |
| 9 (RLIN) | 8678 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Application software |
| General subdivision | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | Tan Tao University | Tan Tao University | General Stacks | 04/19/2017 | Donation from Ms. Phuong Anh | 004.167 | PA-2017-0484 | 04/19/2017 | 04/19/2017 | Books |