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	1.	Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D Cannon, Joseph P., Ph. D McCarthy, E. Jerome (Edmund Jerome) Edition: 16th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008 Online access: Table of contents only Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	2.	Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 15th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 2005 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	3.	Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D Cannon, Joseph P., Ph. D McCarthy, E. Jerome (Edmund Jerome) Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2010 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	4.	Basic marketing: A global-managerial approach (Student CD-ROM to accompany) E. Jerome McCarthy; William D. Perreault by McCarthy, E. Jerome Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA The McGraw-Hill Companies, 2005 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)

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