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	1.	The innovator's dilemma : when new technologies cause great firms to fail Clayton M. Christensen. by Christensen, Clayton M Series: The management of innovation and change series Edition: 1st HarperBusiness ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperBusiness, 2000 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658. Add to cart (remove)
	2.	Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by Fragasso, Philip M, 1950- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Publisher description Table of contents only Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	3.	Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, c2013 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	4.	Customer experience for dummies / by Roy Barnes and Bob Kelleher. by Barnes, Roy A [author.] Kelleher, Bob [author.] Series: --For dummies Material type: Text; Format: print ; Literary form: Not fiction Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.812. Add to cart (remove)
	5.	Your customer rules! : delivering the Me2B experiences that today's customers demand / Bill Price, David Jaffe. by Price, Bill, 1950- Jaffe, David, 1963- Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.812. Add to cart (remove)
	6.	Demand-driven inventory optimization and replenishment: creating a more efficient supply chain Robert A Davis by Davis, Robert A Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Wiley 2016 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.787. Add to cart (remove)
	7.	The new rules of sales and service: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business David Meerman Scott by Scott, David Meerman Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Wiley 2016 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	8.	Supply chain management: strategy, planning and operation Sunil Chopra, Kellogg School of Management. by Chopra, Sunil, 1960- [author.] Edition: Seventh edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Pearson 2019 Availability: Items available for reference: Tan Tao University: Not For Loan (2)Call number: 658.7, ... Add to cart (remove)
	9.	Uncommon service: How to win by putting customers at the core of your business / How to win by putting customers at the core of your business / Frances Frei, Anne Morriss. by Frei, Frances Morriss, Anne Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, c2012 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.812. Add to cart (remove)
	10.	The innovator's dilemma: when new technologies cause great firms to fail Clayton M. Christensen. by Christensen, Clayton M Series: The management of innovation and change series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658. Add to cart (remove)
	11.	The innovator's solution: creating and sustaining successful growth Clayton M. Christensen, Michael E. Raynor. by Christensen, Clayton M Raynor, Michael E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2003 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.4063. Add to cart (remove)

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