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	1.	Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, c2013 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	2.	Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. by Schultz, Mike, 1974- Doerr, John E Frederiksen, Lee W Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Wiley 2009 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8. Add to cart (remove)
	3.	Uncommon service: How to win by putting customers at the core of your business / How to win by putting customers at the core of your business / Frances Frei, Anne Morriss. by Frei, Frances Morriss, Anne Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, c2012 Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.812. Add to cart (remove)

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