IPhone and iPad apps marketing: Secrets to selling your iPhone and iPad apps Jeffrey Hughes.

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que Pub., c2012.Edition: 2nd edDescription: ix, 316 p. : ill. ; 23 cmISBN:
  • 9780789748331
  • 0789748339
Subject(s): DDC classification:
  • 004.167 22
LOC classification:
  • QA76.8.I64 H84 2012
Contents:
Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Tan Tao University General Stacks Non-fiction 004.167 (Browse shelf(Opens below)) Not For Loan PA-2017-0484

Includes index.

Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.

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