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21.
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8343.

22.
Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2007
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

23.
Annual Editions: Marketing 10/11 by
Edition: 33rd. ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 2011
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

24.
Management accounting by
Edition: 4th. ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: America Pearson Prentice hall 2004
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.1511.

25.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

26.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2011
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

27.
Wikibrands: reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.827.

28.
Marketing / Dhruv Grewal, Michael Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill/Irwin, c2011
Other title:
  • M : marketing
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

29.
Gasping : a play / Ben Elton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : S. French, c1997
Other title:
  • Comedy
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 822.914.

30.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western, Cengage Learning, c2013
Availability: Items available for loan: Tan Tao University (2)Call number: 658.804, ... Items available for reference: Tan Tao University: Not For Loan (2)Call number: 658.804, ... Not available: Tan Tao University: In transit (1).

31.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

32.
Business to business marketing management: a global perspective / Alan Zimmerman and Jim Blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.804. Not available: Tan Tao University: In transit (1).

33.
Business Marketing Face to Face: The Theory and Practice of B2B by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Goodfellow Publishers Ltd 2012
Availability: Not available: Tan Tao University: In transit (1).

34.
Purple cow: Transform your business by being remarkable / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Portfolio, 2009
Availability: Items available for loan: Tan Tao University (1)Call number: 658.8. Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

35.
Tiếp thị tại Sao Kim: Khai thác tính nữ trong mỗi người by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hà Nội Lao động Xã hội 2007
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

36.
The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Other title:
  • Book of business unawesome : the cost of not listening, engaging, or being great at what you do
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.812.

37.
Go mobile: location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner. by Series: New rules of social media series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Online access:
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

38.
Reinventing the entrepreneur: turning your dream business into a reality / MaryEllen Tribby. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada Wiley 2013
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.11.

39.
Social Media Metrics For Dummies / by Leslie Poston. by Series: --For dummies
Material type: Text Text; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2012
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.872.

40.
Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Wiley 2009
Availability: Items available for reference: Tan Tao University: Not For Loan (1)Call number: 658.8.

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